Privacy Policy

Your privacy matters to us

Last Updated: January 3, 2026

1. Introduction

Welcome to KTM ROX. We respect your privacy and are committed to protecting your personal data. This privacy policy will inform you about how we look after your personal data when you visit our website and tell you about your privacy rights and how the law protects you.

2. Information We Collect

Personal Information

We may collect, use, store and transfer different kinds of personal data about you:

  • Identity Data: First name, last name
  • Contact Data: Email address, telephone number
  • Technical Data: IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform
  • Usage Data: Information about how you use our website and services
  • Marketing Data: Your preferences in receiving marketing from us and your communication preferences

How We Collect Your Data

We use different methods to collect data from and about you including:

  • Direct interactions: You may give us your data by filling in forms on our website or by corresponding with us by email or phone. This includes personal data you provide when you make a reservation, subscribe to our newsletter, or request information about our services.
  • Automated technologies: As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns using cookies and similar technologies.

3. How We Use Your Information

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • To process and manage your reservations
  • To communicate with you about your bookings
  • To send you marketing communications (only with your consent)
  • To improve our website and services
  • To comply with legal obligations

4. Cookies and Tracking Technologies

Our website uses cookies to distinguish you from other users and to provide you with a good experience. A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer.

Types of Cookies We Use

  • Strictly Necessary Cookies: These are cookies that are required for the operation of our website. They include, for example, cookies that store your cookie preferences.
  • Analytical/Performance Cookies: These allow us to recognize and count the number of visitors and to see how visitors move around our website. This helps us to improve the way our website works. We use Google Analytics for this purpose.
  • Functionality Cookies: These are used to recognize you when you return to our website and enable us to personalize our content for you.
  • Targeting Cookies: These cookies record your visit to our website, the pages you have visited and the links you have followed. We use Meta Pixel (Facebook) to provide you with relevant advertising.

Managing Cookies

When you first visit our website, you will see a cookie banner that allows you to accept or reject non-essential cookies. You can change your cookie preferences at any time by clearing your browser cookies and revisiting our website, or by adjusting your browser settings to refuse cookies. However, please note that if you choose to refuse cookies, you may not be able to use the full functionality of our website.

5. Third-Party Services

Google Analytics

We use Google Analytics, a web analytics service provided by Google LLC. Google Analytics uses cookies to help us analyze how users use our website. The information generated by the cookie about your use of the website will be transmitted to and stored by Google on servers in the United States.

Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity, and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf.

For more information about Google Analytics, please visit: Google Privacy Policy

Meta Pixel (Facebook)

We use Meta Pixel, a tool provided by Meta Platforms, Inc. (Facebook). The Meta Pixel allows us to measure the effectiveness of our advertising and understand the actions people take on our website. It uses cookies to collect information about your visit.

The data collected via Meta Pixel is used to:

  • Measure and optimize the performance of our advertising campaigns
  • Build audiences for advertising purposes
  • Understand user behavior on our website

For more information about Meta's data practices, please visit: Facebook Data Policy

6. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

7. Data Retention

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

8. Your Legal Rights (GDPR)

Under the General Data Protection Regulation (GDPR), if you are located in the European Economic Area (EEA) or UK, you have the following rights:

  • Right to access: You have the right to request copies of your personal data.
  • Right to rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
  • Right to erasure: You have the right to request that we erase your personal data, under certain conditions.
  • Right to restrict processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
  • Right to object to processing: You have the right to object to our processing of your personal data, under certain conditions.
  • Right to data portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
  • Right to withdraw consent: Where we are relying on consent to process your personal data, you have the right to withdraw your consent at any time.

If you wish to exercise any of these rights, please contact us using the contact information provided below.

9. Marketing Communications

We will only send you marketing communications if you have given us your explicit consent to do so. You can unsubscribe from our marketing emails at any time by clicking the "unsubscribe" link at the bottom of any marketing email we send you, or by contacting us directly.

10. Links to Other Websites

Our website may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third-party sites or services.

11. Children's Privacy

Our website and services are not directed to children under the age of 16. We do not knowingly collect personal data from children under 16. If you are a parent or guardian and you are aware that your child has provided us with personal data, please contact us.

12. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

13. Contact Us

If you have any questions about this Privacy Policy, your data rights, or our data practices, please contact us:

KTM ROX

49 High Street, Feltham, TW13 4AB, United Kingdom

Phone: 020 8476 1025

Email: info@ktmrox.com

14. Complaints

If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues.

Information Commissioner's Office

Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

Helpline: 0303 123 1113

Website: www.ico.org.uk